Marketing is not a new phenomenon, but the rapid emergence of AI is. Despite initial concerns about AI replacing human creativity, the reality is that AI complements and enhances marketing efforts. Industry professionals are increasingly embracing AI to optimize results, yield higher value, and boost productivity.
In this episode, we explore the evolving face of marketing and how AI mechanisms are increasingly being embraced by the industry to develop strategies and campaigns that are connecting with consumers more intimately than ever before. We’d love to hear back from you. Drop your feedback on this episode at campus.info@upgrad.com or send us a “Hi” on WhatsApp.